We continually look for ways to make banking easier and more flexible for our clients – offering greater access and choice, broader community and business support, and ongoing transparency and responsibility in our business dealings. |
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| Retail and Business Banking | Wealth Management | Wholesale Banking | ||
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| Our approach | In Retail and Business Banking our objective is to continually strengthen our focus as a client-centric organization with the objective of accelerating profitable revenue growth and enhancing the client experience across all of our channels. | In Wealth Management our objective is to be a leader in wealth management solutions in markets where we offer advice to our clients, and to be a leading asset management firm. | In Wholesale Banking our objective is to be the premier client-focused wholesale bank centred in Canada with a reputation for consistent and sustainable earnings, for risk controlled growth and for being a well-managed firm known for excellence in everything we do. |
| Our priorities | ||
Retail and Business Banking has actively shifted its strategy to a client-centric focus with the objective of accelerating profitable revenue growth and enhancing the client experience across all of our channels. Supporting our retail objectives are three strategic priorities:
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In Wealth Management we seek to grow our business. This growth is supported by three strategic priorities:
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Our strategic plan in Wholesale Banking is to grow our business in targeted industries within our defined risk appetite. We expect to achieve this by focusing on three key priorities:
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