Coffee Partnership: Our Goals


Tim Hortons Coffee Partnership
2012 Goals Progress 2012 Performance 2013+ Goals
Number of Farmers
  • We hope to maintain a three-year average of 1,500 small holder farmers participating in our Coffee Partnership projects in 2012.
  • From 2010 to 2012 we averaged 1,416 farmers participating in our Coffee Partnership projects. In 2012, we increased the number of farmers participating in our projects by 45%.
  • We are aiming for 2,800 farmers to participate in our projects in 2013.
  • We are aiming to hold 5,000 technical training demonstrations for farmers in 2012 and to maintain 95% of farmers having a farm management plan.
  • We performed over 8,300 technical training demonstrations for farmers.
  • We are aiming for 12,000 technical training demonstrations for farmers in 2013 and for 95% of farmers to have a farm management plan over the lifespan of each project.
  • 52% of our project farmers had a farm management plan; these results were due to the large number of new farmers in our projects.
  • We hope to achieve a three-year average of 3,500 hectares of land under environmentally sustainable management in 2012.
  • From 2010 to 2012, we had an average of 4,098 hectares of land under environmentally responsible management.
  • We are aiming to achieve a three-year average of 5,000 hectares of land under environmentally responsible management in 2013.
  • We are aiming for 90% of water recycled and/or treated on project farms in 2012 and maintaining 100% of farmers not using banned pesticides.
  • 80% of water was recycled and/or treated during coffee processing.

  • 98% of our farmers did not use banned pesticides. Increased training on alternative control methods is underway.1
  • We are aiming for 90% of water recycled and/or treated during coffee processing in 2013 and 100% of farmers not using banned pesticides.
 
1
For the 2011/2012 crop, Tim Hortons did not source coffee from projects farmers that used banned pesticides.