Employees: Our Initiatives
OUR CORPORATE EMPLOYEES
As of December 30, 2012, we had a total of 2,121 corporate employees across Canada and the U.S. For more details and statistics with respect to our corporate employee profile, please see the Labour Indicators within our
2012 GRI Report.
We are focused on supporting our unique and award-winning culture to advance the business through building and maintaining the following core competencies: capability, commitment, and performance.
CAPABILITY
We aim to build and maintain outstanding technical and leadership capability at all levels of the organization, by focusing on the core competencies required to deliver our business strategy and to foster a positive and engaging work environment.
Our company has experienced enormous growth over the past few decades. In August 2012, we announced the implementation of an organizational structure which includes a Corporate Centre and
Business Unit design. We believe that the new structure will facilitate the execution of strategic initiatives as we continue to grow our business and streamline decision-making across
the Company.
Learning and Development
Regardless of the mix of activity, we believe that the foundation for good employee development is the effective assessment of strengths, as well as areas for improvement or continued skill and competency building. We support a wide range of internal and external learning and development opportunities based on the following model:
Below are some examples of our current programs:
- Tuition Reimbursement Program – We provide financial assistance to qualifying permanent full-time employees completing courses/programs at accredited educational institutions that lead to an accredited degree, diploma or certificate, and relate to the employee’s immediate position or a position within a reasonable career path. In 2012, 54 employees participated in this program, resulting in more than $40,000 of financial support from the Company for their development.
- Building Business Acumen – We believe that better understanding of our business leads to better engagement. We offer team-based learning about the Tim Hortons
business model where employees run a company and experience what it’s like to work with investors, develop new strategies and products, and assess the impacts of shifts in the
marketplace. In 2012, 6 sessions were offered with 76 employees participating. We also developed a customized financial and business acumen program for our Operations team that
was completed by 88 employees.
In addition to our Supply Chain 101 e-learning module, we launched a module for our New Product Introduction process, and plan to launch a module on our New Restaurant
Development process in 2013. These help our employees gain a valuable understanding of our core business processes.
- Lean Apprentice Program – Lean is our continuous improvement methodology to drive operational excellence and innovation. This program provides corporate employees with the opportunity to develop new skills, become specialists in Lean, and implement improvements in cost, quality, and/or capacity across the organization. In 2012, we had 17 active apprentices in this program as well as one graduate.
- Supply Chain Passport Program – Through a combination of classroom training, on-the-job experiences, and cross-functional projects, this program brings employees from different areas within our Supply Chain together to encourage communication, collaboration, and teamwork. Since its launch in 2009, 80 participants have graduated from this program.
- Leadership Development Retreats – We host an annual gathering of all senior leaders across the organization to focus on business planning, leadership competencies, and team development.
COMMITMENT
We are focused on articulating our Employee Value Proposition (EVP) to identify ways to attract, retain and motivate our current and future employees.
We’re a Great Place to Work!
In 2012, we changed our approach of collecting employee feedback. Approximately 350 corporate people managers across the company were surveyed (88% response rate) about our organizational effectiveness. With 98% indicating that they are proud to work for Tim Hortons, there continues to be a strong sense of commitment and respect to maintaining our great brand.
Towards the end of 2012, we began using pulse surveys for the broader organization to continue gauging employee engagement and commitment. We know that our success comes from our amazing team of employees and we truly value hearing from them!
Diversity and Inclusion
We foster an inclusive workplace and we’re proud to offer a respectful and friendly work environment. Corporately, we have chosen to focus our diversity efforts in three areas: gender diversity, generational diversity, and cultural diversity.
Gender Diversity
We recognize that women are under-represented in our industry and acknowledge the challenges that potential female leaders face in terms of their advancement. In addition to establishing the
Canadian Chapter of the Women’s Foodservice Forum (WFF), a number of our employees participate as active members, volunteers and/or featured guests at WFF events. Tim Hortons has played an integral role in the expansion of the WFF in four major markets across Canada.
Generational Diversity
Like all industries, ours will face new challenges in recruiting, rewarding, managing, training, motivating, and retaining a multi-generational workforce. We recognize the benefits of generational diversity and are committed to supporting our leaders through ongoing learning to elevate awareness.
Cultural Diversity
To foster an understanding of cultural diversity within our Company, we have educational resources available to corporate employees and restaurant team members, including a Cultural Diversity e-learning module.
Additionally, we have made a commitment to maintaining meaningful, structured, and long-term partnerships with the Aboriginal community. For more details, please see the Aboriginal Relations section of this Report.
Ability Awareness
In an effort to expand our focus on employing individuals with disabilities, we participated in an interview with the federal panel on “Labour Market Opportunities for Persons
with Disabilities.” Although we are in the early stages of this initiative, we have started to work with a community partner to hire individuals with disabilities in our
corporate restaurant locations. About 50 of our corporate team members in the Oakville, Ontario, area were provided with training on disability awareness.
Employee Benefits
To attract, engage and retain great people, we are committed to providing a multi-dimensional rewards program including base pay, benefits, incentive pay opportunities, learning and development opportunities and a great work environment.
The following table outlines the benefits available to our permanent and non-permanent employees.
|
Benefit Type |
Permanent Full-Time and Part-Time Employees |
Non-Permanent Employees on a Contract Term of > 6 Months |
Group Benefits Plan |
• |
• |
Employee Assistance Program (EAP) |
• |
|
Maternity/Parental Leave Benefits |
• |
|
Fitness Subsidy |
• |
|
Tuition Reimbursement |
• |
|
Referral Program |
• |
|
Eligibility for Humanitarian Award |
• |
|
Sick Leave |
• |
|
Personal Days |
• |
• |
Service Awards |
• |
|
Incentive Pay |
• |
|
Discount Programs for Leading Products and Services |
• |
• |
|
|
|
All permanent corporate employees are eligible to join our Company defined contribution pension plan after completing one year of continuous service. Participants are required to contribute a minimum 2% of base earnings on a bi-weekly basis, and the Company will contribute 5%. Participants also have the option to contribute a further 1% that the Company will match. Additional voluntary contributions can be made provided that the total contributions are within the limits of the Income Tax Act (Canada).
To further drive engagement and ownership, we have given employees the opportunity to own common shares in the Company through our Employee Direct Share Purchase Plan (EDSPP). Employees can make contributions through payroll deductions to the EDSPP that will then purchase Tim Hortons shares on their behalf.
In 2012, a one-time $500 (gross) purchase of common shares was made for the benefit of 331 new employees (after 3 months of employment). The total value of these share purchases was $165,500.
Linkedin 100
The “Linkedin 100,” a top 100 listing of the world’s most influential Linkedin recruitment customers, includes one of our very own Talent Acquisition Specialists, who also happens to be 1 of 6 selected Canadians within the global listing! We also have one of the highest InMail response rates among Linkedin’s global customers over the last 12 months.
Wellness
We know that healthy and happy employees are productive employees, so our goal is to ensure that wellness is available to everyone. In support of this, we offer a number of health and wellness awareness activities throughout the year such as employee fairs, seminars, and “Fit Tips” that focus on various topics such as nutrition, physical fitness, mental health, and financial health.
Employees working in our head office in Oakville, Ontario, have access to an onsite corporate fitness facility called the “Tim Fit Centre” for a minimal bi-weekly charge.
Our Tim Fit Centre has various exercise equipment, personal trainers, and a number of instructor-led classes offered throughout the day. In addition, several of our regional
offices – Calgary, Guelph and Kingston – offer an equipment-only fitness facility for employee use. Employees working in all of our regional offices are also
eligible for a $200 fitness subsidy – each calendar year – to go towards any fitness activity of their choice.
Health and Safety
Health and Safety is an integral part of our company, and we believe that everyone is entitled to a safe, healthy workplace. As part of our operations and culture, our Health
and Safety goal is to protect employees, property, the environment, and the public. We are committed to developing and implementing appropriate work practices, tools,
equipment, and training so that every employee can work safely, and has the ability to identify hazards and deal with them effectively.
Mandatory training sessions are required for different groups within the organization on topics such as Violence and Harassment Prevention, Rights and Responsibilities,
Workplace Hazardous Materials Information System (WHMIS), Material Handling, Transportation of Dangerous Goods, Accident Investigations, and more. Additionally, 100% of
our Canadian corporate, distribution, and manufacturing employees are represented in one of our 11 formal Joint Health and Safety Committees.
Standards of Business Practices
Operating in a fair and ethical manner has always been a core value at Tim Hortons. Every employee is provided with, and must sign, a copy of our
Standards of Business Practices (SOBP) a document that provides guidelines regarding ethical business practices.
Additionally, employees are provided with more detailed job-specific information on how to apply these standards to their work.
Consistent with our “open communication” philosophy, we are sensitive to the need for confidentiality with respect to ethics issues, and our commitment is that anyone
coming forward in good faith will not be penalized later for reporting an ethical concern. To help facilitate this, we provide employees who do not want to discuss
their concerns through normal Company channels with access to the Ethics Helpline. The Ethics Helpline is hosted by EthicsPoint Inc., an independent third party that
helps businesses like ours maintain high ethical standards. EthicsPoint allows employees to ask questions or report concerns to the Company on an anonymous and/or
confidential basis, 24 hours a day, seven days a week, in both French and English.
In 2012, we launched four mandatory ethics compliance e-learning modules:
- Code of Conduct Awareness
- Tim Hortons Ethics Helpline Awareness
- Insider Trading and Tipping
- Gifts and Entertainment
Our Information Technology Security Policy outlines the appropriate use of corporate systems, networks, and technologies. As part of our regulatory requirements to comply
with Sarbanes-Oxley and PCI standards, all employees must learn about and agree to follow the security policy either via e-learning modules or instructor-led training sessions.
In 2012, we achieved 100% compliance for all of our active employees.
PERFORMANCE
We’re focused on driving high performance through alignment, continuous improvement, and operational excellence to help our company meet its strategic goals.
Strategic Goal Setting
We don’t believe in just setting goals, but rather we encourage our employees to set effective and strategic goals that align with our overall corporate strategy and direction. We are committed to setting clear organizational goals that get cascaded to each employee, ensuring that plans are in place for focused and meaningful work throughout each performance year.
Performance Assessments
Employee performance is assessed through self and manager appraisals based on our leadership model and the following factors:
- Achievement of objectives (what was accomplished);
- Values demonstration (how it was accomplished – leadership competencies and behaviours); and
- Commitment to development and continuous improvement.
To ensure our leaders are well prepared to manage the performance process, we provide them with various learning resources focused on goal setting, giving feedback, and delivering performance reviews. In 2012, we trained 100 front line leaders within our Supply Chain team on managing for high performance.
Senior managers also have the option to participate in 360 Leadership Feedback coaching to heighten self-awareness and better focus their development efforts.
Training: Restaurant Owners and Team Members
Tim Hortons University

At Tim Hortons University, we take learning very seriously and are committed to providing a customized learning environment for all participants. The official launch of Tim Hortons University
(formerly the National Training Centre) in Oakville, Ontario, took place in January 2012. During 2012, our Operations Training and Development Team continued to work to enhance our
“Tim Hortons University” training programs for Restaurant Owners and Managers.
Our mission at the University is to “Provide world-class learning and performance development processes, leading-edge training and education solutions that drive superior restaurant
performance.”
Our programs offer a focused approach and allow for individual customized and interactive learning. Our flagship Tim Hortons University program is our seven-week orientation program for new Restaurant Owners and Managers. During their seven-week program, our new Restaurant Owners and Managers learn about the following topics:
TIM HORTONS CULTURE and COFFEE – Coffee preparation, Food safety, Brand and culture
INDUSTRY LEADERSHIP – Front of house and Guest interactions, Reporting, Hospitality, Equipment calibration
PRODUCTION – Equipment maintenance, Back of house processes
RESTAURANT MANAGEMENT – Restaurant management practices, Profitability, Ordering, Inventory
PEOPLE LEADERSHIP – Coaching, Motivating Team Members
The seven-week program ends with a graduation ceremony for our new Restaurant Owners and Managers.
2012 also brought the launch of the Tim Hortons University regional training programs allowing Managers and Supervisors to enhance their learnings in their home region as a precursor to attending the University.
Training and Development for Restaurant Team Members
Since its inception, Tim Hortons has had a culture of training. We believe that effective training is an investment and a necessary part of equipping our Restaurant Team Members with the skills and knowledge required to deliver a high level of consistent and efficient service to our guests.
Restaurant Team Member Training

Over 100,000 Restaurant Team Members are registered in the Tim Hortons Learning Centre, our web-based e-learning program accessible from every restaurant via computer or tablet. The Learning Centre revolves around a phased approach to different skill sets, including preparation procedures, information on new products and key knowledge on food safety.
Learning modules are available in English, French, and Spanish. With a strong focus on hospitality, Restaurant Team Members also have access to learning modules regarding guest experience. Some of the modules revolve around real-life restaurant scenarios and feature a virtual happiness-indicator gauge that measures guest happiness throughout a transaction.
To supplement e-learning, Restaurants are also provided with additional multiple training methods including training posters, manuals and quick cards.
Restaurant Management Training
Approximately 21,000 Restaurant Managers and Owners, as well as over 1,000 corporate employees, also have access to our management e-learning program. This series is targeted towards the different levels of restaurant management (Trainer/Supervisor, Assistant Manager, Manager) and focuses on the Operations, Financial and Human Resources aspects of the business, including managing Health and Safety programs and inventory cost controls, and leading and coaching Restaurant Team Members.
Additionally, we hold regional classes facilitated by Area Training Managers that focus on a variety of topics including floor leadership, food safety and hospitality. We also hold Restaurant Manager Symposiums to share relevant information with our restaurant managers and an annual Leadership Symposium for Restaurant Owners to share relevant industry advice and provide leadership development.
Our Restaurant Team Members
Our business is unique in that over 99% of our restaurants are operated by franchisees (who we refer to as “Restaurant Owners”).
Therefore, the vast majority of employees who work at Tim Hortons restaurants (who we refer to as “Restaurant Team Members”) are the employees of our Restaurant Owners and
not of Tim Hortons Inc. However, we do provide a full offering of human resource programs, policies, guidelines and support to our Restaurant Owners to assist them with managing
and developing their Restaurant Team Members.
Why It’s Great to Be a Restaurant Team Member
It is important to us that new Restaurant Team Members feel welcomed in the workplace from day one and that they have a satisfying experience while working at our restaurants. We know
that happy, engaged Restaurant Team Members help lead to happy and satisfied guests!
We have conducted focus groups where Tim Hortons Restaurant Team Members shared what they value in their employment experience. Based on the feedback received, we developed our Team
Member Promises that demonstrate our commitment and loyalty to our Restaurant Team Members and create the foundation for an exceptional experience and environment where they feel
recognized and appreciated.
Our Restaurant Team Member Promises statement is as follows:
- ensure you work with a great manager who supports you and helps you to succeed.
- help you do your job with confidence, by offering a complete orientation, comprehensive training, and continuous personal development.
- provide flexible scheduling that works around your life.
- provide a positive environment, where your ideas and suggestions are encouraged and valued.
- acknowledge your contributions and performance, and thank you for a job well done.
- value you as an important member of our team and provide you with a fun atmosphere.
Team Tim Hortons Scholarship Program

The Team Tim Hortons Scholarship Program was created in 2005. This program recognizes Restaurant Team
Members, their children and their grandchildren who believe in giving back to the community through volunteer work and who would like to pursue post-secondary education. Each year
we award 200 scholarships in Canada and 20 scholarships in the U.S. worth $1,000 each. Provided that applicants continue to meet the eligibility criteria, they have the
opportunity to qualify for a Team Tim Hortons Scholarship up to five times!
The Team Tim Hortons Scholarship award has helped me come closer to my dream of becoming a teacher! University comes with a lot of new responsibilities and worries.
This award has helped lessen the burden of tuition. The Team Tim Hortons Scholarship is a wonderful opportunity for all students and I am so thankful to have received it.
Thank you Tim Hortons!
JoAnne Glover, 2012 Scholarship Recipient, Ontario, Canada