Partners: Our Initiatives

Background

In 2010, we created our first external Sustainability and Responsibility Advisory Council (SR Advisory Council) to provide guidance on our initial sustainability and responsibility strategy, commitments and goals. The 2010 SR Advisory Council was made up of experts in the areas of nutrition, food safety, sustainable coffee, environment and supplier code of conduct, and packaging and waste diversion.

We looked to our external SR Advisory Council to provide guidance and feedback on how we were doing on our most important sustainability issues.

In 2011, we incorporated appropriate external SR Advisory Council feedback and recommendations into our 2012-2014 sustainability and responsibility strategy. This included recommendations from improving communications and engagement on sustainability across our organization, to developing longer term sustainability goals and increasing our focus on sustainability within our supply chain.

Restaurant Owner Sustainability and Responsibility Roundtables

In 2012, we recruited over 40 Restaurant Owners from across our chain to participate in Sustainability and Responsibility Roundtables.

Engagement with our Restaurant Owners will help to guide our corporate initiatives and further embed sustainability across our Restaurant Owners’ businesses. It will also assist in enhanced data gathering and program implementation at the restaurant level.

We aim to input feedback from our Restaurant Owner advisors into our Sustainability and Responsibility strategy and initiatives in 2013.

SUSTAINABILITY REPORTING AND DISCLOSURE

Global Reporting Initiative (GRI)

We continue to report on our sustainability progress on an annual basis with the issuance of this 2012 Sustainability and Responsibility Report. This year’s Report adheres to the GRI’s updated G3.1 Guidelines. Please visit our GRI Table for more information.

Carbon Disclosure Project

We participated in the Carbon Disclosure Project (CDP) by filling out the 2012 Investor CDP Information Request. We are proud to report that we received a disclosure score of 80, which puts us in the Top 20 disclosure scorers in Canada. As a result, we were named to the Carbon Disclosure Leadership Index.

Dow Jones Sustainability Index

We are proud to be named to the Dow Jones Sustainability Index North America (DJSI North America) in 2012 for the second consecutive year.

Launched in 1999, the Dow Jones Sustainability Indexes are the first global indexes tracking the financial performance of the leading sustainability-driven companies worldwide. The DJSI North America tracks the performance of the top 20% of the 600 largest companies from Canada and the United States in the Dow Jones Global Total Stock Market Index that lead the field in terms of sustainability.

Tim Hortons is one of the few restaurant companies on the DJSI North America and the company that consistently scored higher than industry group averages across most dimensions evaluated in the DJSI.

For additional details on our sustainability reporting process, please see the Sustainability and Responsibility Process section of this Report.