Community Success: Our Goals


COMMUNITY INITIATIVES
2012 Goals Progress 2012 Performance 2013+ Goals
  • Together with our Restaurant Owners, we are aiming to invest $100 million through our community initiatives in Canada over the next seven years, by the end of 2018.
  • Together with our Restaurant Owners, we invested $15.9 million through community initiatives across Canada in 2012.
  • Together with our Restaurant Owners, we are aiming to invest $100 million through our community initiatives in Canada over the next six years, by the end of 2018.


SMILE COOKIE
2012 Goals Progress 2012 Performance 2013+ Goals
  • Together with our Restaurant Owners and guests, we are aiming to raise $4.1 million through our Smile Cookie Program in 2012 for local charities across Canada and in the U.S.
  • Our Smile Cookie Program raised $4.5 million for local charities across Canada and in the U.S.
  • Together with our Restaurant Owners and guests, we are aiming to raise $4.6 million through our Smile Cookie Program in 2013 for local charities across Canada and in the U.S.


Horizons Aboriginal Program
2012 Goals Progress 2012 Performance 2013+ Goals
  • Horizons Aboriginal Program Education:
    We are aiming for 30,000 Restaurant Team Members to complete Aboriginal Awareness training in 2012.
  • Over 42,000 Restaurant Team Members participated in Aboriginal Awareness training.
  • We are aiming for 30,000 Restaurant Team Members to complete Aboriginal Awareness training and will work with Aboriginal stakeholders to update our training in 2013.
  • Employment:
    We will facilitate more Restaurant Owner workshops to improve recruitment and retention of Aboriginal community members in 2012.
  • We are actively working with the DevelopMENTOR Program from Algonquin College to provide Aboriginal students access to restaurant employment opportunities.
  • We will expand the DevelopMENTOR Program beyond its pilot, and pursue Aboriginal recruitment strategies.
  • Empowering Youth:
    We are aiming for a total of 5,000 Aboriginal youth to attend Tim Horton Children’s Foundation camps for structured learning by the end of 2014.
  • 2,300 Aboriginal youth attended a Tim Horton Children’s Foundation camp in 2012.
  • We are aiming for a total of 5,000 Aboriginal youth to attend Tim Horton Children’s Foundation camps for structured learning by the end of 2014.
  • Economic Development:
    We are striving for 10 new Aboriginal-owned restaurants or kiosks to be opened on Aboriginal lands by the end of 2014.
  • We opened two new kiosks: one Aboriginal-owned full-serve kiosk in Grand Rapids, MB, and one self-serve kiosk on Aboriginal lands in Oxford House, MB.
  • We are striving for 10 new Aboriginal-owned restaurants or kiosks to be opened on Aboriginal lands by the end of 2014.