Guests: Our Goals


Nutrition
2012 Goals Progress 2012 Performance 2013+ Goals
  • We will continue to work to enhance the availability of healthier options across our product categories and to increase communication of the positive attributes and options within our menu.
  • Healthier options continue to be developed across all product categories. Chicken minis, unsweetened hot latte, and lasagna casserole were launched.
  • To date, we reduced sodium in our soups (31%), deli meats (49%), muffins (22%), hot beverages (15%), and chili (10%).
  • We will continue to work to enhance the availability of healthier options across our product categories and to increase communication of the positive attributes and options within our menu.


Guest Services
2012 Goals Progress 2012 Performance 2013+ Goals
  • We will work to maintain a 100% response rate on enquiries that are received by Corporate Guest Services where a response was requested by our guests.
  • 100% of our guests who requested a response from our Corporate Guest Services team received an initial response to their enquiry.
  • We will work to maintain a 100% response rate on enquiries that are received by Corporate Guest Services where a response was requested by our guests.


Food Safety
2012 Goals Progress 2012 Performance 2013+ Goals
  • We are aiming for 100% of our full-serve restaurants to receive at least two food safety audits every 12 months.
  • 100% of our full serve restaurants open for at least one full year received two food safety audits between September 2011 and August 2012.
  • We are aiming to have 100% of our full serve restaurants receive at least two food safety audits every 12 months.
  • We are aiming for 100% of corporate employees who directly influence restaurant operations to have up-to-date food safety certification in 2012.
  • 92% of corporate employees who directly influence restaurant operations had up-to-date food safety certification.
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  • 100% of all newly hired District Managers received food safety training and achieved certification.
  • We will continue to aim for 100% of our corporate employees who directly influence restaurant operations to have up-to-date food safety certification, and we are aiming to launch an enhanced online training system that will allow a broader reach of participants in 2013.
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© 2012 Tim Hortons